Bet99 — F1 Grand Prix Activation
A one of a kind experiential marketing activation pop up in Montreal for the F1 Grand Prix Fan Zone.
Client
Bet99
Year
2025
Where
Fan Zone, Grand Prix Weekend
Services
Experiential Design / Fabrication / Interactive Tech
The
Build
Race weekend crowds move fast and stop for almost nothing. Our brief from Bet99 was simple to say and hard to build: create a pop up that pulls people out of the flow of the Fan Zone and keeps them long enough to feel something.
We built a full pit-lane environment — sculpted bodywork, a live leaderboard, and a reaction-time challenge that put guests on the same clock as a real pit crew. Everything was modular so the whole footprint could be trucked, built and struck inside the event's tight load-in window.
The result was a queue that never emptied. Guests came for the challenge, stayed for the leaderboard, and left with a personalised result they wanted to show people.
- Build
- Modular pit-lane set
- Interaction
- Reaction-time challenge
- Load-in
- Under 48 hours
Gallery
5 frames
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Tell us what the audience should walk away remembering. We'll tell you how we'd build it.
F.A.Q. / Systems info
What does Lubi do?✕ 01
Lubi creates interactive experiences using the latest technology and creative analysis. Our work turns events and campaigns into unforgettable adventures — AR cards, holographic photo booths, VR tours and far more.
Our core pillars.✕ 02
Innovation. Creativity. Intelligence. If we are not pushing boundaries, we are wasting everyone's time — so we build incredible, impactful things and enjoy the process while doing it.
What is your experience in marketing and entertainment?✕ 03
Our team consists of pioneers in innovation and cutting-edge technologies working across the marketing and entertainment industries worldwide. We foresee trends, develop strategies and implement them before they appear on the horizon, with both big and small names.
What makes Lubi different?✕ 04
A personalised approach to every brief. We build customised solutions tailored to each client's goals rather than a one-size-fits-all package.
Which services do you provide?✕ 05
One stop, less friction: interactive prints, immersive projection and projection mapping, extended reality including AR, VR and MR, and hologram creation. Our list of services grows with the technology.
Why should I use your services?✕ 06
We all want new ways to engage an audience, create a genuine 'wow' and build a strong connection between customers and the brand. Together we make inventive, immersive and visually awe-inspiring experiences.
How will we work together?✕ 07
We're an extension of your team. Through open communication and shared objectives we bring not just expertise but a seamless, dedicated partnership.
Capabilities
- Interactive Print
- Immersive Projection
- AR / VR / MR
- Holograms
- Kinetic Sculpture
- Game Development