Karl Wolf — Music Card
The first-ever music promotional card, released for Karl Wolf's summer single and picked up by the news.
Client
Karl Wolf
Year
2024
Where
Toronto
Services
Interactive Print / Augmented Reality / Music Release
The
Build
A single release with nothing to hold onto is a stream and a scroll. We built the first music promotional card: print that performs the track.
Scan it and the artist appears performing the single, with links to the release built into the same experience — one object doing the work of a poster, a music video teaser and a call to action.
The format was novel enough that press covered the card itself alongside the song.
- First of its kind
- Music promo AR card
- Coverage
- Picked up by news
- Journey
- Scan to stream
Gallery
1 frames
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Tell us what the audience should walk away remembering. We'll tell you how we'd build it.
F.A.Q. / Systems info
What does Lubi do?✕ 01
Lubi creates interactive experiences using the latest technology and creative analysis. Our work turns events and campaigns into unforgettable adventures — AR cards, holographic photo booths, VR tours and far more.
Our core pillars.✕ 02
Innovation. Creativity. Intelligence. If we are not pushing boundaries, we are wasting everyone's time — so we build incredible, impactful things and enjoy the process while doing it.
What is your experience in marketing and entertainment?✕ 03
Our team consists of pioneers in innovation and cutting-edge technologies working across the marketing and entertainment industries worldwide. We foresee trends, develop strategies and implement them before they appear on the horizon, with both big and small names.
What makes Lubi different?✕ 04
A personalised approach to every brief. We build customised solutions tailored to each client's goals rather than a one-size-fits-all package.
Which services do you provide?✕ 05
One stop, less friction: interactive prints, immersive projection and projection mapping, extended reality including AR, VR and MR, and hologram creation. Our list of services grows with the technology.
Why should I use your services?✕ 06
We all want new ways to engage an audience, create a genuine 'wow' and build a strong connection between customers and the brand. Together we make inventive, immersive and visually awe-inspiring experiences.
How will we work together?✕ 07
We're an extension of your team. Through open communication and shared objectives we bring not just expertise but a seamless, dedicated partnership.
Capabilities
- Interactive Print
- Immersive Projection
- AR / VR / MR
- Holograms
- Kinetic Sculpture
- Game Development