NBA MVP — AR Card for SGA
Shai Gilgeous-Alexander, NBA MVP 2025. We built his personal, interactive AR trading cards.
Client
Shai Gilgeous-Alexander
Year
2025
Where
Toronto / Oklahoma City
Services
Augmented Reality / Interactive Print / 3D Capture
The
Build
A trading card that plays. Point a phone at the print — no app, no download — and the MVP steps off the card at full height.
We captured volumetric footage, rebuilt it for mobile web AR, and tuned the tracking so the card survives real conditions: bad arena lighting, shaky hands, a crowd behind you.
The cards went out as personal gifts and immediately became the thing people filmed and shared, which is exactly the point of interactive print.
- Format
- Web AR — no app
- Capture
- Volumetric video
- Tracking
- Image-target, low light
Gallery
2 frames
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Connect.
Tell us what the audience should walk away remembering. We'll tell you how we'd build it.
F.A.Q. / Systems info
What does Lubi do?✕ 01
Lubi creates interactive experiences using the latest technology and creative analysis. Our work turns events and campaigns into unforgettable adventures — AR cards, holographic photo booths, VR tours and far more.
Our core pillars.✕ 02
Innovation. Creativity. Intelligence. If we are not pushing boundaries, we are wasting everyone's time — so we build incredible, impactful things and enjoy the process while doing it.
What is your experience in marketing and entertainment?✕ 03
Our team consists of pioneers in innovation and cutting-edge technologies working across the marketing and entertainment industries worldwide. We foresee trends, develop strategies and implement them before they appear on the horizon, with both big and small names.
What makes Lubi different?✕ 04
A personalised approach to every brief. We build customised solutions tailored to each client's goals rather than a one-size-fits-all package.
Which services do you provide?✕ 05
One stop, less friction: interactive prints, immersive projection and projection mapping, extended reality including AR, VR and MR, and hologram creation. Our list of services grows with the technology.
Why should I use your services?✕ 06
We all want new ways to engage an audience, create a genuine 'wow' and build a strong connection between customers and the brand. Together we make inventive, immersive and visually awe-inspiring experiences.
How will we work together?✕ 07
We're an extension of your team. Through open communication and shared objectives we bring not just expertise but a seamless, dedicated partnership.
Capabilities
- Interactive Print
- Immersive Projection
- AR / VR / MR
- Holograms
- Kinetic Sculpture
- Game Development