Immersive projection
Red Bull x Valorant — Immersive Pop-Up
An interactive immersive projection pop-up for Red Bull during the global Valorant Champions Tour Toronto Masters.
Project facts
- Client
- Red Bull
- Event
- Valorant Champions Tour — Toronto Masters
- Location
- Toronto, Canada
- Format
- Nearly 3-week tournament run
- Services
- Immersive projection, interactive game design, booth build
Goal
Red Bull approached us looking for an innovative punch-up to an experiential campaign they were executing at one of the world's largest eSports tournaments — Valorant Champions Tour, Toronto Masters. We worked with them to create an engaging, immersive projection enhanced interactive target range experience. It was ranked #1 daily of all the activations and experiences during the nearly 3 week run.
Process
We created a small immersive projection space to house the interactive target range game, increasing its impact and appeal. The outside of the immersive space served as a branded photo op and the centerpiece of the booth.
Result
Thousands of excited fans lined up to participate. High impact and high engagement, with lots of social media shares.
Red Bull activation sizzle reel
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