Interactive print / AR
NBA MVP — AR Card for Shai Gilgeous-Alexander
Personal, interactive and unique augmented reality cards for the NBA MVP 2025.
Project facts
- Talent
- Shai Gilgeous-Alexander, NBA MVP 2025
- Occasion
- Basketball charity event
- Format
- Augmented reality keepsake card
- Services
- Video capture, AR development, print design
Goal
Shai Gilgeous-Alexander is one of the most well-known current NBA players from Canada. We were approached to elevate the guest experience and offer a memorable keepsake that fans would treasure as a reminder of a special night at a basketball charity event.
Process
We captured footage of Shai in action, then applied our expertise to craft a truly enchanting interactive card. Each card featured Shai's signature embedded into the design, bringing an extra touch of magic to the experience.
Result
A unique keepsake that allowed fans to connect with Shai's presence long after the event.
Behind the scenes snapshot
Gallery
Let's build the next one.
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