Red Bull x Valorant
An interactive immersive projection pop up for Red Bull during the global Valorant Champions Tour Toronto Masters.
Client
Red Bull
Year
2025
Where
Valorant Champions Tour — Toronto Masters
Services
Projection Mapping / Motion Tracking / Content Design
The
Build
Red Bull wanted the energy of the game to exist in the room, not on a screen. We turned an entire pop up into a playable surface: floor-to-ceiling projection driven by the movement of the people inside it.
Depth sensors read the crowd in real time and fed a custom content engine, so agent abilities bloomed under people's feet as they walked. No instructions, no queue mechanics — you moved, the room answered.
Between activations the space ran as an ambient stage set for creators and broadcast, which gave the build a second life across the whole tournament weekend.
- Surfaces
- Floor + 3 walls mapped
- Tracking
- Real-time depth sensing
- Content
- Custom generative engine
Gallery
1 frames
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F.A.Q. / Systems info
What does Lubi do?✕ 01
Lubi creates interactive experiences using the latest technology and creative analysis. Our work turns events and campaigns into unforgettable adventures — AR cards, holographic photo booths, VR tours and far more.
Our core pillars.✕ 02
Innovation. Creativity. Intelligence. If we are not pushing boundaries, we are wasting everyone's time — so we build incredible, impactful things and enjoy the process while doing it.
What is your experience in marketing and entertainment?✕ 03
Our team consists of pioneers in innovation and cutting-edge technologies working across the marketing and entertainment industries worldwide. We foresee trends, develop strategies and implement them before they appear on the horizon, with both big and small names.
What makes Lubi different?✕ 04
A personalised approach to every brief. We build customised solutions tailored to each client's goals rather than a one-size-fits-all package.
Which services do you provide?✕ 05
One stop, less friction: interactive prints, immersive projection and projection mapping, extended reality including AR, VR and MR, and hologram creation. Our list of services grows with the technology.
Why should I use your services?✕ 06
We all want new ways to engage an audience, create a genuine 'wow' and build a strong connection between customers and the brand. Together we make inventive, immersive and visually awe-inspiring experiences.
How will we work together?✕ 07
We're an extension of your team. Through open communication and shared objectives we bring not just expertise but a seamless, dedicated partnership.
Capabilities
- Interactive Print
- Immersive Projection
- AR / VR / MR
- Holograms
- Kinetic Sculpture
- Game Development